Although Milk for Health Week ended in April, follow-up activities continued for some time afterwards, notably a grand parade to promote milk drinking, which took place during Carnival season, 1923, specifically on February 10. Children from 16 different school decorated cars and trucks and competed for a first place prize of a $10 gold piece.

"Butter Balls
This truck was decorated with yellow flowers. A sign was on the side of the truck 'There is no substitute for Butter. Children need more of it.' This truck contained a number of stout robust children dressed in butter color. This truck won second prize."
                    [Caption on reverse of photograph]