Displays promoting the Milk for Health Campaign appeared in many downtown store windows during the campaign. This one, in Maison Blanche, created a sensation. Link here to see an image of the crowd that turned out to see the magnificent Butter Cow.

"The Butter Cow
This sculptured butter cow was made by J.E. Wallace Lincoln, Nebraska, in one of Maison Blanche's large windows. The large iron bar across the window shown in the picture was placed there to prevent to crowds from crushing the plate window. The exhibit attracted more attention than any other connected with the milk campaign. Mr. Wallace used 400 pounds of butter in modelling this cow and girl and about 1500 pounds of ice per day were consumed to keep the window refrigerated."

                    [Caption from scrapbook]