Mayor Victor H. Schiro Photograph Collection
Page One Hundred and Fourteen
Photo 708
United States Day, October 1963
[Typed caption attached to photo]: "United States Day was observed here last October with
impressive ceremonies that were arranged at City Hall by the Women's Auxiliary of the Chamber of
Commerce of the New Orleans Area in cooperation with the Chamber's Americanism Committee, the local
United States Day Committee, and City officials. Mayor Victor H. Schiro led the traditional parade of flags
that were borne across the Plaza by representatives of veterans' organizations and other patriotic groups.
Louisiana National Guardsmen in uniform of the famed Washington Artillery served as color guards and
fired a rifle salute when the flags were raised. General Paul D. Harkins, US Army-Retired (at microphone)
was welcomed by Mayor Schiro and spoke on "The Glories of Our American Heritage." The ceremonies
were followed by a United States Luncheon where General Harkins delivered an address on "Vietnam In
Perspective." Hundreds of school children, teachers and patriotic citizens participated in the ceremonies at
the Plaza where the mayor proclaimed the observance as part of a nation-wide program sponsored by the
United States Day Committee, a national patriotic organization, to focus attention on the importance of
patriotism to Americans. The mayor, in proclaiming United States Day, urged all citizens of the New
Orleans area to, "stand firm in support of patriotism which is an integral part of this country's heritage."